The role of corporate culture, market orientation and organisational commitment in organisational performance
نویسندگان
چکیده
منابع مشابه
The role of corporate culture, market orientation and organisational commitment in organisational performance
Purpose – The study proposes a conceptual framework that explores the relationships among the following constructs: corporate/organisational culture, market orientation, organisational commitment and organisational performance in non-profit organisations. Design/methodology/approach – In line with previous studies in the field, a quantitative research design was adopted. The data collection was...
متن کاملThe role of corporate culture, market orientation and organisational commitment in organisational performance
Purpose – The study proposes a conceptual framework that explores the relationships among the following constructs: corporate/organisational culture, market orientation, organisational commitment and organisational performance in non-profit organisations. Design/methodology/approach – In line with previous studies in the field, a quantitative research design was adopted. The data collection was...
متن کاملThe role of corporate culture, market orientation and organisational commitment in organisational performance
Purpose – The study proposes a conceptual framework that explores the relationships among the following constructs: corporate/organisational culture, market orientation, organisational commitment and organisational performance in non-profit organisations. Design/methodology/approach – In line with previous studies in the field, a quantitative research design was adopted. The data collection was...
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The purpose of this study is to assess the proposition that adoption of a market orie ntation le ads to im proved s ervice qua lity for se rvice sector organisations. We argue that an organisational culture incorporating customer care as i ts cen tral t enet an d i nvolving eff orts t o un derstand t he n eeds of customers throug h a m arket orie ntation e nables t he org anisation to pr ovide ...
متن کاملThe Effect of Corporate Culture and Market Orientation on Iranian Industrial SMEs’ Performance
The purpose of this paper is to analyze the simultaneous effect of Corporate Culture and market orientation on the performance of small to medium-sized industrial manufacturing firms. To this end, a cross-sectional survey and variance based structural equation modeling was used for testing the hypotheses. The samples were selected based on a stratified sampling of commodity and specialty indust...
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ژورنال
عنوان ژورنال: Journal of Management Development
سال: 2014
ISSN: 0262-1711
DOI: 10.1108/jmd-03-2013-0036